Blog to Share
Your News and Expertise
• 42% of consumers look to blogs for information about potential purchases;
• 52% say blogs have impacted their purchase decisions; and,
• 57% of marketers have acquired new customers with their blogs.
Source: Digital Marketing Journal 2013
Your Blog has a Job to Do
The best blogs share information with customers that helps them at work and in their personal lives. Smart businesses use blogs in ways that do not sell but teach, demonstrate and let customers see what’s normally hidden in your office, factory and on job sites.
We encourage you to share photos of your work — before and after it’s done. Show how your products works and ways to use them. Invite customers and partners to share their experiences working with you and your products or services.
Your most-effective play is to create answers to frequently asked questions and to put the spotlight on the people and businesses who are your targets. Help them see you as a source of helpful and unique information — and see themselves talking with you when they’re ready to buy.
Blogs work on your website as the place where you frequently and consistently offer new topics.
Blogging your latest news gives customers new reasons to return to your website and gives Google and the other search engines new ways to find your website and rank it up high where customers will see it. Smart businesses connect their blog updates with social media and help customers find them with links in emails and newsletters as well.
And, be sure to include your call to action. Here’s ours: