You Look Awesome
Video is a terrific way for you to share how-to tips and information about your business or industry, including market trends, advice and insights so that you are seen as an expert and helpful source. The payoff? 40 percent of website visitors who watch a video then buy from the business.
It’s All About Them
Customers want to know one thing — how will you help them solve their problem. They’re looking for information and new ideas. Let them see you as helpful, supportive and connected to the things they care about — putting you in position to do business when they’re ready.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
Are you a good fit as a sponsor for WordCamp Dayton? Yes, if… ■ You run a WordPress or tech business and want to share your products with developers and users. ■ Your business uses WordPress for its own website or you’ve otherwise benefited from WordPress. ■ You have a service or product you want to(…)
To get the most out of your online resources, you’ll want to plan and coordinate what you say and do on your business websites, social media, blogs and e-newsletters. We created a calendar to help you keep track of all your great ideas for articles, updates, photos and videos. You can use our template to(…)
What a talented group. Congratulations to all of the 2014 Mercury Awards honorees and winners recognized by AAF Dayton. I appreciate being mentioned with these top-performing folks. The Mercury Awards honor professionals in advertising, media, education and vendors who support advertising creative services. Mercury is the Roman god who was the messenger to the gods and(…)
Thanks to Vicki O’Neill, CEO of KenKay Marketing, for introducing me to Blab and for hosting our conversation about ways businesses can create content that attracts customers online. As you’ll see from the video recorded during our talk, Blab makes it easy for busy business owners to share information directly with customers — quickly and inexpensively.(…)