You Look Awesome
Video is a terrific way for you to share how-to tips and information about your business or industry, including market trends, advice and insights so that you are seen as an expert and helpful source. The payoff? 40 percent of website visitors who watch a video then buy from the business.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
Social or Bust
Nearly three-fourths of Internet users in the U.S. are active on at least one social network. Most of them check out businesses on social networks before buying? Consumers want and expect to meet you online. Business owners don’t need to “get” social media. The just need to know their customers do.
When ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women. Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook? Facebook users are 53(…)
To get the most out of your online resources, you’ll want to plan and coordinate what you say and do on your business websites, social media, blogs and e-newsletters. We created a calendar to help you keep track of all your great ideas for articles, updates, photos and videos. You can use our template to(…)
I’m really looking forward to speaking at 2 pm Sunday about some of the best ways your business can communicate with customers on your website. #wccincy #wordpress I’ll have five tips that you can take home or back to the office and act on immediately. Join us on the UC campus: Schedule
How to Select Your Brand Introducing Your Business Minute, the best 60 seconds you will spend for your business this week. For 2014, we will introduce you to business owners who’ve agreed to talk about what makes them push so hard to grow their businesses as well as share the lessons they learned to hit(…)