Social or Bust
Nearly three-fourths of Internet users in the U.S. are active on at least one social network. Most of them check out businesses on social networks before buying? Consumers want and expect to meet you online. Business owners don’t need to “get” social media. The just need to know their customers do.
Tell Your Story
You’ve done good work for customers, finding solutions that fit into their budgets and delivering them on time. Your employees are smart and well trained, the best in their fields. You’ve invested in the latest tools, technology and can outperform competitors. So don’t be shy about what your business has done and can accomplish.
Go Mobile First
Most U.S. consumers now own a smartphone and the majority of Internet use in the United States has switched from websites to mobile devices, including phones and tablets. Increasingly, people search on a mobile device for information about the products and services they intend to purchase. Your business must be ready for them.
What’s one of the first questions that people ask you about your business? Your answer establishes your brand. What will customers see and hear about you when they search online for the products and services they want today? How your business looks, sounds and comes across on the web defines your brand. Or, as Mike(…)
Best answer: It depends on the nature of your business — and when your business fans, customers and target prospects use Facebook. That said, engagement is 18 percent higher on Thursdays and Fridays. That means more people do something with what you share on your business page on these days. That something might be liking(…)
To get the most out of your online resources, you’ll want to plan and coordinate what you say and do on your business websites, social media, blogs and e-newsletters. We created a calendar to help you keep track of all your great ideas for articles, updates, photos and videos. You can use our template to(…)
When ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women. Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook? Facebook users are 53(…)