You Look Awesome
Video is a terrific way for you to share how-to tips and information about your business or industry, including market trends, advice and insights so that you are seen as an expert and helpful source. The payoff? 40 percent of website visitors who watch a video then buy from the business.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
Go Mobile First
Most U.S. consumers now own a smartphone and the majority of Internet use in the United States has switched from websites to mobile devices, including phones and tablets. Increasingly, people search on a mobile device for information about the products and services they intend to purchase. Your business must be ready for them.
Latest News
Honored to Be Mentioned
with Mercury Awards Winners
What a talented group. Congratulations to all of the 2014 Mercury Awards honorees and winners recognized by AAF Dayton. I appreciate being mentioned with these top-performing folks. The Mercury Awards honor professionals in advertising, media, education and vendors who support advertising creative services. Mercury is the Roman god who was the messenger to the gods and […]
5 Ways to Create Great Content for Your Business
Thanks to Vicki O’Neill, CEO of KenKay Marketing, for introducing me to Blab and for hosting our conversation about ways businesses can create content that attracts customers online. As you’ll see from the video recorded during our talk, Blab makes it easy for busy business owners to share information directly with customers — quickly and inexpensively. […]
When is the best time to post on your Facebook business page?
Best answer: It depends on the nature of your business — and when your business fans, customers and target prospects use Facebook. That said, engagement is 18 percent higher on Thursdays and Fridays. That means more people do something with what you share on your business page on these days. That something might be liking […]
Your Business Minute 2 — How to Stand Out from Your Competitors
What’s one of the first questions that people ask you about your business? Your answer establishes your brand. What will customers see and hear about you when they search online for the products and services they want today? How your business looks, sounds and comes across on the web defines your brand. Or, as Mike […]
Are You Ready?
We are ready to connect you with customers online. Let’s talk about who you want to reach and what you want to say about your products and services. We will tell your business story in ways that attract prospects. And, we will help you build deeper relationships with your customers.