It’s All About Them
Customers want to know one thing — how will you help them solve their problem. They’re looking for information and new ideas. Let them see you as helpful, supportive and connected to the things they care about — putting you in position to do business when they’re ready.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
Tell Your Story
You’ve done good work for customers, finding solutions that fit into their budgets and delivering them on time. Your employees are smart and well trained, the best in their fields. You’ve invested in the latest tools, technology and can outperform competitors. So don’t be shy about what your business has done and can accomplish for […]
Latest News
Your Business Minute — Start Something Big for 2014
How to Select Your Brand Introducing Your Business Minute, the best 60 seconds you will spend for your business this week. For 2014, we will introduce you to business owners who’ve agreed to talk about what makes them push so hard to grow their businesses as well as share the lessons they learned to hit […]
Join me at WordCamp Cincinnati
I’m really looking forward to speaking at 2 pm Sunday about some of the best ways your business can communicate with customers on your website. #wccincy #wordpress I’ll have five tips that you can take home or back to the office and act on immediately. Join us on the UC campus: https://2016.cincinnati.wordcamp.org/schedule/
Do you sell to women? Connect with them on Facebook
When ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women. Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook? Facebook users are 53 […]
Honored to Be Mentioned
with Mercury Awards Winners
What a talented group. Congratulations to all of the 2014 Mercury Awards honorees and winners recognized by AAF Dayton. I appreciate being mentioned with these top-performing folks. The Mercury Awards honor professionals in advertising, media, education and vendors who support advertising creative services. Mercury is the Roman god who was the messenger to the gods and […]
Are You Ready?
We are ready to connect you with customers online. Let’s talk about who you want to reach and what you want to say about your products and services. We will tell your business story in ways that attract prospects. And, we will help you build deeper relationships with your customers.