You Look Awesome
Video is a terrific way for you to share how-to tips and information about your business or industry, including market trends, advice and insights so that you are seen as an expert and helpful source. The payoff? 40 percent of website visitors who watch a video then buy from the business.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
It’s All About Them
Customers want to know one thing — how will you help them solve their problem. They’re looking for information and new ideas. Let them see you as helpful, supportive and connected to the things they care about — putting you in position to do business when they’re ready.
Latest News
Schedule Your Online Content with Our Calendar Template
To get the most out of your online resources, you’ll want to plan and coordinate what you say and do on your business websites, social media, blogs and e-newsletters. We created a calendar to help you keep track of all your great ideas for articles, updates, photos and videos. You can use our template to […]
When is the best time to post on your Facebook business page?
Best answer: It depends on the nature of your business — and when your business fans, customers and target prospects use Facebook. That said, engagement is 18 percent higher on Thursdays and Fridays. That means more people do something with what you share on your business page on these days. That something might be liking […]
Do you sell to women? Connect with them on Facebook
When ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women. Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook? Facebook users are 53 […]
Storytelling and Community Engagement in 2014
Our awesome panel today – @ChrisCelek @MrSkyblurr @bryansuddith @briandaviddrew #NMDayton pic.twitter.com/hAvwppjoRi — New Media Dayton (@NewMediaDayton) January 10, 2014 This morning I had the privilege of leading a panel discussion at New Media Dayton about how to tell stories that attract customers to your business. Smart folks like Brian Drew, a digital marketing specialist at […]
Are You Ready?
We are ready to connect you with customers online. Let’s talk about who you want to reach and what you want to say about your products and services. We will tell your business story in ways that attract prospects. And, we will help you build deeper relationships with your customers.