Social or Bust
Nearly three-fourths of Internet users in the U.S. are active on at least one social network. Most of them check out businesses on social networks before buying? Consumers want and expect to meet you online. Business owners don’t need to “get” social media. The just need to know their customers do.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
Go Mobile First
Most U.S. consumers now own a smartphone and the majority of Internet use in the United States has switched from websites to mobile devices, including phones and tablets. Increasingly, people search on a mobile device for information about the products and services they intend to purchase. Your business must be ready for them.
Latest News
Storytelling and Community Engagement in 2014
Our awesome panel today – @ChrisCelek @MrSkyblurr @bryansuddith @briandaviddrew #NMDayton pic.twitter.com/hAvwppjoRi — New Media Dayton (@NewMediaDayton) January 10, 2014 This morning I had the privilege of leading a panel discussion at New Media Dayton about how to tell stories that attract customers to your business. Smart folks like Brian Drew, a digital marketing specialist at […]
Do you sell to women? Connect with them on Facebook
When ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women. Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook? Facebook users are 53 […]
Schedule Your Online Content with Our Calendar Template
To get the most out of your online resources, you’ll want to plan and coordinate what you say and do on your business websites, social media, blogs and e-newsletters. We created a calendar to help you keep track of all your great ideas for articles, updates, photos and videos. You can use our template to […]
Join me at WordCamp Cincinnati
I’m really looking forward to speaking at 2 pm Sunday about some of the best ways your business can communicate with customers on your website. #wccincy #wordpress I’ll have five tips that you can take home or back to the office and act on immediately. Join us on the UC campus: https://2016.cincinnati.wordcamp.org/schedule/
Are You Ready?
We are ready to connect you with customers online. Let’s talk about who you want to reach and what you want to say about your products and services. We will tell your business story in ways that attract prospects. And, we will help you build deeper relationships with your customers.