You Look Awesome
Video is a terrific way for you to share how-to tips and information about your business or industry, including market trends, advice and insights so that you are seen as an expert and helpful source. The payoff? 40 percent of website visitors who watch a video then buy from the business.
Play Search to Win
Get found in search. That should be your first goal for all online activity. More than 80 percent of searches are conducted on Google, which rewards businesses with high search rank when the content they share is relevant to what customers are seeking. Your message matters. Good information that’s consistently updated is what you need.
Go Mobile First
Most U.S. consumers now own a smartphone and the majority of Internet use in the United States has switched from websites to mobile devices, including phones and tablets. Increasingly, people search on a mobile device for information about the products and services they intend to purchase. Your business must be ready for them.
Latest News
Storytelling and Community Engagement in 2014
Our awesome panel today – @ChrisCelek @MrSkyblurr @bryansuddith @briandaviddrew #NMDayton pic.twitter.com/hAvwppjoRi — New Media Dayton (@NewMediaDayton) January 10, 2014 This morning I had the privilege of leading a panel discussion at New Media Dayton about how to tell stories that attract customers to your business. Smart folks like Brian Drew, a digital marketing specialist at […]
Your Business Minute — Start Something Big for 2014
How to Select Your Brand Introducing Your Business Minute, the best 60 seconds you will spend for your business this week. For 2014, we will introduce you to business owners who’ve agreed to talk about what makes them push so hard to grow their businesses as well as share the lessons they learned to hit […]
When is the best time to post on your Facebook business page?
Best answer: It depends on the nature of your business — and when your business fans, customers and target prospects use Facebook. That said, engagement is 18 percent higher on Thursdays and Fridays. That means more people do something with what you share on your business page on these days. That something might be liking […]
5 Ways to Create Great Content for Your Business
Thanks to Vicki O’Neill, CEO of KenKay Marketing, for introducing me to Blab and for hosting our conversation about ways businesses can create content that attracts customers online. As you’ll see from the video recorded during our talk, Blab makes it easy for busy business owners to share information directly with customers — quickly and inexpensively. […]
Are You Ready?
We are ready to connect you with customers online. Let’s talk about who you want to reach and what you want to say about your products and services. We will tell your business story in ways that attract prospects. And, we will help you build deeper relationships with your customers.